b77 Privacy Policy — How We Collect, Use & Protect Your Personal Data

This Privacy Policy ("Policy") is issued by b77 ("b77," "we," "us," or "the platform") and applies to all individuals who access or use b77's services, including the website at b77.cam, any associated mobile-optimised site, and all products offered thereon including cricket betting, sportsbook markets, live casino, slots, and account-management functions. By registering a b77 account or continuing to use the platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. This Policy should be read alongside our Terms & Conditions.

1Scope & Data Controller

This Policy applies to all personal data processed by b77 in connection with the operation of the platform and its services. b77 acts as the data controller in respect of the personal data of registered account holders and visitors to b77.cam. b77 operates under internationally recognised gaming licensing standards and processes personal data in accordance with applicable international data protection principles.

2Personal Data We Collect

b77 collects personal data from players in several ways — directly through account registration and transactions, automatically through platform usage, and in limited circumstances from authorised third-party service providers. The categories of data collected include the following:

Category	Examples	How Collected
Identity Data	Full name, date of birth, CNIC or passport number	Registration & KYC verification
Contact Data	Pakistani mobile number, email address	Registration form
Financial Data	JazzCash / EasyPaisa account references, bank name, transaction records in PKR	Deposit & withdrawal requests
Technical Data	IP address, device type, browser, operating system, session tokens	Automatically via platform logs
Usage Data	Games played, bets placed, stake amounts, session duration, pages visited	Automatically during platform use
Communications Data	Live chat transcripts, support emails, player feedback	Direct player–support interaction

b77 does not collect sensitive categories of data (such as health, biometric or religious data) except where a player voluntarily discloses such information in the context of a responsible gaming self-exclusion request or similar welfare interaction, in which case the data is used solely to facilitate the requested measure.

3How b77 Uses Your Personal Data

b77 uses the personal data it collects for the following purposes:

• Account management: Registering and maintaining your b77 account, authenticating logins, and enabling account-level features.
• Identity & age verification: Confirming that all b77 account holders are 21 years of age or older and that the identity provided is genuine.
• Transaction processing: Processing PKR deposits and withdrawals via JazzCash, EasyPaisa, and supported Pakistani bank channels.
• Platform security: Detecting and preventing fraud, money laundering, account takeover attempts, and other unlawful activity.
• Regulatory compliance: Meeting obligations imposed by applicable gaming licensing standards, including record-keeping and reporting requirements.
• Customer support: Responding to queries, resolving disputes, and facilitating responsible gaming requests including self-exclusion.
• Service improvement: Analysing aggregated usage data to improve platform performance, game selection, and the player experience for users across Karachi, Lahore, Islamabad, Faisalabad, and nationwide.
• Marketing communications: Sending promotional offers, bonus notifications, and platform updates to players who have consented to such communications, with a clear opt-out mechanism in every message.

4Legal Basis for Processing

b77 processes personal data on the following legal bases, depending on the specific processing activity:

1. Contractual necessity: Processing required to perform the player agreement, including operating your account and processing transactions.
2. Legal obligation: Processing required to comply with gaming licensing requirements, anti-money laundering obligations, and age verification mandates.
3. Legitimate interests: Processing for fraud prevention, platform security, and service improvement, where such interests are not overridden by the player's rights.
4. Consent: Processing for optional marketing communications, where explicit consent has been given and may be withdrawn at any time.

5Data Sharing & Third Parties

b77 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. b77 may share personal data with third parties in the following limited circumstances only:

• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and affiliated payment processors receive only the transaction data necessary to process your deposits and withdrawals in PKR.
• Identity verification providers: Authorised KYC service providers may receive identity document data solely to conduct age and identity verification checks required under our licensing obligations.
• Game technology providers: b77's casino and sportsbook software partners may receive anonymised or pseudonymised usage data necessary for platform integration and certified RNG testing.
• Regulatory authorities: Where required by law, gaming regulators, financial intelligence authorities, or law enforcement agencies may receive data pursuant to a lawful request or legal obligation.
• Platform security partners: Fraud prevention and cybersecurity service providers receive technical and usage data to protect b77 players against account compromise and financial crime.

All third-party service providers engaged by b77 are required to process personal data only for the specific purposes for which it is shared, under contractual obligations that reflect appropriate data protection standards.

6Security Measures

b77 employs industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, loss, or destruction. Key measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the b77 platform.
• Encrypted storage of sensitive personal and financial data at rest.
• Two-factor authentication (2FA) available to all b77 account holders via Pakistani mobile OTP.
• Access controls limiting staff access to personal data on a strict need-to-know basis.
• Regular security audits and vulnerability assessments of the b77 platform infrastructure.
• Segregation of player funds from b77's operational accounts to protect your PKR balance.

Notwithstanding these measures, no internet-based system is entirely immune from risk. Players are encouraged to use strong, unique passwords and to enable 2FA on their b77 accounts as an additional layer of personal security.

7Data Retention

b77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the duration of the player's active account and for such additional periods as are required to comply with legal, regulatory, and audit obligations. Financial transaction records are generally retained for a minimum period consistent with applicable international anti-money laundering standards. Following account closure, certain categories of data may be retained in anonymised or pseudonymised form for analytical and fraud prevention purposes.

8Cookies & Tracking Technologies

b77 uses cookies and similar tracking technologies on the b77.cam platform to maintain session state, support authentication, and improve the user experience. Types of cookies used include:

• Strictly necessary cookies: Required for core platform functionality including b77 login sessions, account authentication, and security features. These cannot be disabled without impairing platform function.
• Performance cookies: Collect aggregated, anonymised data about how players navigate b77 — which pages load most frequently, where errors occur, and how load times can be improved.
• Functional cookies: Remember your language preference, saved game settings, and similar personalisation choices to improve your b77 experience across sessions.

Players may manage cookie preferences through their browser settings. Disabling certain cookies may affect the availability of some b77 platform features, including persistent login sessions.

9Your Rights Over Your Personal Data

As a b77 account holder, you hold the following rights in respect of your personal data, exercisable by contacting b77 support via live chat or the email address provided in the footer:

1. Right of access: Request a copy of the personal data b77 holds about you.
2. Right to rectification: Request correction of inaccurate or incomplete personal data held on your b77 account.
3. Right to erasure: Request deletion of your personal data where it is no longer necessary for the purposes collected, subject to overriding legal retention obligations.
4. Right to restriction: Request that b77 limit processing of your personal data in certain circumstances.
5. Right to object: Object to processing of your personal data for direct marketing purposes; b77 will comply without requiring justification.
6. Right to data portability: Request your personal data in a structured, machine-readable format where processing is based on your consent or contractual necessity.
7. Right to withdraw consent: Withdraw consent to marketing communications at any time through your b77 account notification settings or by contacting support.

b77 will respond to all verified data rights requests within a reasonable timeframe and in accordance with applicable international data protection standards.

10Minors & Age Restriction

b77 does not knowingly collect personal data from any individual under the age of 21 years. The platform is strictly restricted to adult users who have completed age verification. Where b77 identifies or has reason to believe that a player is under 21, the account will be immediately suspended, all associated personal data will be reviewed, and the matter will be handled in accordance with our safeguarding obligations. Parents and guardians who believe a minor may have accessed b77 are encouraged to contact support immediately via live chat or the email address in the footer of this page.

11Updates to This Privacy Policy

b77 may update this Privacy Policy periodically to reflect changes in our data processing practices, regulatory requirements, or platform services. The "Last Updated" date at the top of this page reflects the most recent revision. Material changes will be communicated to active b77 account holders via account notification where reasonably practicable. Continued use of the b77 platform following any such update constitutes your acceptance of the revised Policy.

12Contact Us Regarding Privacy

If you have any questions about this Privacy Policy, wish to exercise a data right, or have a concern about how b77 has handled your personal data, please contact our support team via the 24/7 live chat facility on the b77 platform, or write to us at the email address displayed in the footer of this page. b77's support team handles privacy queries with the same priority as account and payment support requests.